Strategic Food and Drink Consultancy
We bridge the gap between producers and sales success. Our expertise transforms your passion into commercial credibility through proven strategic processes and genuine industry insight.
Meet the Buyer Prep
Your 12-step path to retail success.
Using our 12 step process we will coach you in preparing to meet the Buyer. Including Gap Analysis, Value Proposition, Marketing, Buyer Finance and more, you will learn all of the steps required to give you a competitive advantage when you are pitching.
- 12-step framework for the perfect pitch and great account management
- Expert buyer feedback on your proposition
- Confidence to navigate high-stakes Buyer meetings
Business Planning
Roadmap development for 1-3 years.
We work with you and your team to map out a commercial future that is both ambitious and achievable. From commercial awareness to channel diversification, we build the cross-functional framework your business needs to survive and thrive in retail and foodservice.
• 3-Year Commercial Growth Plan
• Costs, Sales and Margin Forecasting
• SWOT Analysis and Critical Paths
Buyer Finance: Commercial Credibility
A jargon-free masterclass in managing costs, retail pricing, and margins to speak the buyer's language. Gain absolute clarity on the commercial logic required for sales growth.
Target Audience
Food and drink founders and their teams needing to move beyond cost-plus pricing and master the margins required by large and small accounts.
Key Training Outcomes
Master retail margin calculations, promotional investment ROI, and logistical cost modelling to ensure sustainable growth.
Expert Insight
Using years of experience from both sides of the Buyer's table, we will coach you to pitch commercially and with clarity.
Unlock growth with expert guidance tailored to your commercials.
Using Data and Insights
Leveraging trends for commercial advantage.
We will coach you in using data and insights to add credibility to your pitch. Buyers will argue opinion with you every day, but they can't argue the numbers. Using data and insights tactically, places you ahead of the competition. You will start to speak Category instead of Product.
Key Outcomes
- Identify high-growth market opportunities
- Build data-backed retail pitches
- Align product innovation with consumer trends
- Understand category performance metrics
Relationship Mastery
Designed for food and drink founders and account managers, this offer focuses on maintaining and growing successful retail relationships. Learn advanced techniques for strategic negotiation and joint business planning to secure your brand's long-term commercial future on the shelf.
Tailored Strategic Mentoring
Personalised coaching for business leaders and managers seeking to navigate sales complexity. We work one-to-one to address specific company issues, producing immediately actionable plans, all on a schedule that suits your business.
Who It's For
Leaders, founders and managers ready to scale their brand with expert, one-to-one mentorship.
Key Outcomes
- Custom Growth Roadmap
- Improved Commercial Credibility
- Pitch Mastery